In-person at MODA
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Business by Design is MODA’s event series that explores how design fuels innovation, solves complex challenges, and shapes the world we live in. We invite boundary-pushing creatives to share the bold ideas and design thinking behind their work.
About the Event:
Join us for a conversation with Platt Boyd, founder and CEO of Branch Technology, a Chattanooga-based firm that’s redefining what’s possible in architecture and construction through large-scale 3D printing.
Blending nature-inspired algorithms, robotics, and advanced materials, Branch Technology is building the future—literally. Their patented Cellular Fabrication (C-Fab®) process prints strong, lightweight structures that allow for unprecedented freedom of form, material efficiency, and sustainability.
Whether they’re:
printing futuristic building facades like the moon-textured wall at the U.S. Space & Rocket Center,
creating public sculptures that soar above travelers at the Chattanooga Airport,
developing 3D-printed emergency shelters for people experiencing homelessness,
or fabricating cutting-edge pavilions for Art Basel,
Branch Technology is turning science fiction into design reality.
In this session, you’ll hear how Platt Boyd and his team are pushing the boundaries of architecture, unlocking new potential for more sustainable, expressive, and responsive buildings. Whether you’re a designer, architect, or simply fascinated by the intersection of technology and creativity, you’ll leave inspired by the future Branch is printing into existence.
About Branch Technology
Branch Technology is a Chattanooga-based company revolutionizing architecture and construction through large-scale 3D printing.
Using a patented process called Cellular Fabrication (C-Fab®), Branch prints strong, lightweight structures that combine digital design freedom with material efficiency inspired by nature. Their hybrid approach—merging robotics, parametric modeling, and traditional construction techniques—opens new frontiers in architectural form, sustainability, and speed of fabrication.
With partners like NASA, the National Science Foundation, and leading architectural firms, Branch Technology is pushing the boundaries of design, construction, and innovation—one printed structure at a time.
About Platt Boyd
Platt Boyd, AIA, LEED AP, is the founder and CEO of Branch Technology and a visionary at the intersection of architecture, robotics, and nature-inspired design.
Before launching Branch, Platt spent 15 years as an award-winning architect. His fascination with organic structures and natural forms led him to develop a radically new approach to construction: large-scale, freeform 3D printing. Through Branch’s proprietary Cellular Fabrication (C-Fab®) technology, he’s unlocking unprecedented freedom in architectural design—enabling complex forms, reducing material waste, and transforming how buildings are made.
Under Platt’s leadership, Branch Technology has grown from a bold idea into a global innovator in construction-scale 3D printing. The company collaborates with NASA, the U.S. Air Force, the National Science Foundation, and leading architects to pioneer a more creative, sustainable future for architecture and construction.
Registration
$15 for MODA Members | $25 for future members
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Members must log in with their unique login to Simple Tix at checkout to receive their discount.
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The Museum of Design Atlanta is conveniently located in the Midtown Arts District, right across the street from the Woodruff Arts Center at 1315 Peachtree St. NE Atlanta, GA 30309.
MODA is located on the ground floor of the 1315 Peachtree Building. The building is a mix use site and is shared by MODA, the Peachtree Public Library, and Perkins+Will.
MODA resides on the land of the Mvskoke (Muscogee / Creek) people.
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Parking
MODA does not offer designated parking. There are public parking lots located in the Midtown Arts district, as well as metered parking available along Peachtree St NE. The paid Lanier parking deck at 1337 Peachtree St NE is the closest deck within walking distance of the museum.
Bike Riders
For visitors traveling by bike, there are plenty of bike racks conveniently located around MODA! You can find them along Peachtree Street, including right outside of MODA, and at the Arts Center MARTA Station. Don’t forget to bring a lock!
Marta
If visiting by train, take the North or South rail line to the Arts Center MARTA Station (N5), located directly behind the Woodruff Arts Center (accessible). Exit the Arts Center Station at the top level by the Peachtree Street exit. You will be behind the Woodruff Arts Center. MODA is located directly across the street from the Woodruff Arts Center. Use the cross-walk at the intersection of 16th and Peachtree to reach our building.
For more information on MARTA schedules, maps, and connections from other transit providers, please visit the MARTA website.
We offer a 20% discount on museum admission for patrons who used public transportation to get to MODA! (DOES NOT APPLY TO SUNDAY FUNDAY SPECIAL RATE)
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MODA reserves the right to cancel a program if the minimum enrollment requirements are not met, but don't worry: should MODA have to cancel, we will gladly issue a full refund to all registrants. If you need to cancel your plans for any reason, we kindly request that you notify us at least 7 days prior to the event start. By doing so, we can process a refund for the ticket cost (minus a small $10 processing fee per class). Unfortunately, we cannot provide refunds for cancellations made less than 7 days before an event.
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Designers with different styles of learning or special needs are welcome in MODA public programs. We will be able to most effectively help everyone learn and enjoy this experience if we know about those needs in advance of the program. Please email miranda@museumofdesign.org with questions or information.
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Pictures and videos will be captured during MODA public programs and may be published on the official website, social media, and newsletters of the Museum of Design Atlanta. If you do not wish to appear on these platforms, please write to felicia@museumofdesign.org.
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Email Felicia at felicia@museumofdesign.org with any questions.
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